Premium dog wellness for independent retailers
A Product Line Your Team
and Customers Can Trust
FIDO's combines grass-fed beef, certified organic herbs, functional mushroom extracts, and targeted wellness in formats that work with kibble, wet food, fresh food, raw meals, and homemade diets.
How to Order
Order Directly
Place wholesale orders through the dedicated FIDO's wholesale website.
Order Through Faire
Retailers can order through the Faire marketplace and access available platform terms.
New to FIDO's?
Visit Become a Retailer to review the partnership and submit your store information.

Give Customers a Clear Way
to Support Their Dog’s Wellness
Partner with a mother-and-daughter-owned brand built around thoughtful ingredients, transparent standards,
retailer education, and giving back.
A premium line with a genuine story
A premium line with a genuine story
Why Choose FIDO's
For Every Diet
Food toppers and supplements work with kibble, raw, fresh, homemade, and wet-food routines.
Formulated by a Canine Herbalist
The herbal supplement line is formulated with guidance from a canine herbalist.
Ethically Sourced
Made in the USA with American grass-fed, non-GMO beef and certified organic herbs & mushrooms. Supplements made without unnecessary fillers.
Quality You Can Stand Behind
Products are made under cGMP conditions, FIDO's is a NASC member, and batches are third-party tested.
Picky-Dog Approved
FIDO's has more than 630 five-star reviews from dog parents and offers palatable formats that are easy to add to meals.
Purpose Beyond the Shelf
A portion of every sale supports organizations caring for animals in need and plastic recovery in the Global South.
Still Need Help?
Shoot our team an email & we’ll get
back to you ASAP
Frequently Asked Questions
How do I get started?
Order directly through the wholesale website, use Faire, or submit your store information through Become a Retailer.
What is the minimum order?
The wholesale minimum order is $100.
Where can I sell FIDO's?
Approved partners may sell through their own websites and brick-and-mortar stores. Third-party marketplace sales are not permitted.
How quickly do orders ship?
Wholesale orders are typically processed and shipped within 2-3 business days. Tracking is sent by email after shipment.
Do you offer net terms?
Net terms may be available through Faire. Direct wholesale orders are paid at the time of ordering.
Do you provide samples or marketing materials?
Yes. Product samples are included in orders, and digital assets are available upon request.
Are the products third-party tested?
Yes. FIDO's testing program includes nutrients, microbiology, and heavy metals, supported by cGMP manufacturing and NASC membership.
