Meet the Founders

Mother, daughter, and lifelong dog people

Meet the Women
Behind Fido's

FIDO's is a mother-and-daughter-owned company built from a shared love of dogs, natural wellness, thoughtful
products, and giving back.

Renee

Nicole

Herbal knowledge, product thinking, and brand growth

Nicole

Nicole joined her mother in building FIDO's and helped transform the original giving-back idea into a growing dog wellness brand. As an herbalist, she brings a plant-focused perspective to product development while leading marketing and operations across the business. Her work connects formulation, education, sourcing, storytelling, and the everyday experience of the dog parents who use FIDO's products.

Animal advocate from the very beginning

Renee

Renee's commitment to animals began at seven years old when she rescued a stray dog and named her Fido. That first bond led to decades of fostering and rescue work, seven years in a veterinary office, and a home that was rarely without an animal in need. After years working in health and wellness, Renee began looking for a sustainable way to support dogs beyond her own home. She founded the Second Chance Animal Foundation in 2022 and helped shape FIDO's as a business that could create thoughtful products while generating ongoing support for animal welfare organizations.

Two generations, one shared purpose

A Mother-Daughter Partnership

Shared Vision

Different Strengths. One Standard.

Renee brings a lifetime of animal care, rescue experience, and a deep commitment to giving back. Nicole brings herbal knowledge, product development, and the operational focus needed to grow the mission responsibly.

Better Together

Guided by Purpose

Together, they make decisions around one central question: will this help FIDO's create better everyday wellness products while staying true to the dogs, people, and organizations the brand exists to support?

. FIDO'S . Rooted in Care

What They Believe

Care Should Be Genuine

Dogs are family, and the products made for them should reflect that responsibility.

Ingredients Should Have a Purpose

Every formula should be easy to understand and built around a clear wellness goal.

Trust Requires Transparency

Sourcing, testing, manufacturing, and product education should be communicated clearly.

Business Can Create Impact

Growth should help FIDO's care for more dogs - both through its products and its giving-back mission.

" We wanted to build something that could care for the dogs in our homes while helping create more second chances for dogs still waiting for theirs."

Renee

Co-Founder

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