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    Independent retailers, welcome

    Let's Bring Thoughtful Dog Wellness to More Communities

    FIDO's is designed for independent pet stores, wellness-focused retailers, integrative practices, and retailer owned ecommerce stores that value thoughtful product education and responsible merchandising.

    Who We Partner With

    Retailers Who Care About Education, Quality, and
    Long-term Customer Trust
    •  
      Independent pet stores
    •  
      Natural and wellness-focused retailers
    •  
      Integrative veterinary or pet wellness practices
    •  
      Retailer-owned online stores
    •  
      Brick-and-mortar specialty shops
    Fido's

    What You Can Expect

    A Differentiated Line

    Food toppers and supplements organized around customer needs.

    Education-Friendly Products

    Straightforward goals, information, and quality standards.

    Retail Support

    Digital assets available to support merchandising and communication.

    Reliable Ordering Options

    Order directly through the wholesale site or through Faire.

    Fido's

    Partnership Guidelines

    Protecting the Brand
    and the Retailers

    Approved retail partners may sell FIDO's products through their
    own websites and physical stores. Resale through third-party marketplaces is not permitted.
    •  
      Minimum wholesale order: $100
    •  
      Retailer-owned website sales permitted
    •  
      Brick-and-mortar sales permitted
    •  
      Third-party marketplace sales not permitted
    •  
      Wholesale orders typically process in 2-3 business days

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