Renee has spent decades in the health and wellness world, and her love for dogs in need has never wavered. When she saw an opportunity to build something that could create a stable, ongoing way to give back to dogs who need it most — funding medical care, supporting rescues, and making a real difference — Fido's was born. A business built around dogs, for dogs, with giving back baked in from day one.

With the help of her daughter Nicole — an herbalist who leads product development, marketing, and operations at Fido's — the brand grew from a giving-back mission into something even bigger. Together they built relationships with regenerative farmers, partnered with canine herbalist Rita Hogan to formulate their herbal supplement line, and committed to a no-shortcuts approach to quality — GMP certified manufacturing, third-party testing every lot, and NASC membership to hold themselves to the highest industry standards.

Fido's has grown from a single beef bone broth powder into a full line of food toppers and herbal supplements — and every product still carries the same promise: clean ingredients, real expertise, and a portion of every sale donated to dogs in need.